For over 60 years, the Italian brand Max Mara has reigned over the world of coats. Every season, the creative director reworks the brand's timeless classics. Ian Griffiths offers women emblematic designs such as the Teddy Bear with its enveloping cut. As elegant as it gets, this iconic, glamorous coat suits any occasion. Colour-wise, it ranges from camel to anthracite grey and a range of pastel tones. Another bestseller that's stood the test of time since the brand's 1981 launch is the 101801 Madame with its double-breast and large tailored collar that women continue to love.

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24s invited us to dream together and reimagine one of our favorite monuments of the city of light for the 24S x Max Mara capsule collection launch.

You can see more here.

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